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The Walkthrough
Everything in one place, in meeting order. The full agenda top to bottom, each piece one tap away.
Cipton · E-Commerce Operations
Ten deliverables, a four-step meeting flow, and the strategy behind it. Walk Sol through the work, hear his reactions, then open terms.
Click any tile to preview right here. Each opens in a viewer so you and Moshe can scrub through together without losing the hub.
Everything in one place, in meeting order. The full agenda top to bottom, each piece one tap away.
The brand-first opener. Why Cipton, why now, and the picture of the operator partnership.
The full ninety-day plan: phased milestones, channel mix, projections as ranges, success metrics at 30 / 60 / 90.
Eight competitor spreads: Franklin, Wilson, Spalding, GoSports, Triumph, Eastpoint, GlowCity, Hathaway. The open lane mapped.
The redesigned storefront. Hero, shop-by-sport rail, Pro Series spotlight, Team Cipton, top performers, stories.
The mystery-pack drop. Positioned for Month 2–3 to the warm audience, not the cold acquisition channel.
Silent Dribble, The A/B, Late Shift, Dorm Hours. In-house first, UGC second, real shoot third, staged by cost.
The "modern Franklin" storefront, clean, premium, multi-category. Shop-by-category, the Illuminite LED flagship, backyard & pool collections pulled live from cipton.com.
The first send when we capture an email. Clean white DTC layout modeled on Wilson, VOLTAGE10 offer, shop-by-interest, and a Rookies first-look tease.
What real buyers say across Amazon, Walmart, Dick's, Target and Reddit — the praise, the complaints, and the fixes that turn reviews into repeat customers.
The glow-nights homepage in the Spikeball mold — full-bleed lifestyle hero, shop-by-vibe rail, real product cards, retailer logos. Play that doesn't stop at sunset.
Per the agreed sequence: present, listen, then open terms only once Sol's reactions are on the table.
Vision deck → launch plan → ad concepts → Rookies drop → competitive landscape.
What resonates, what doesn't. Capture every objection and every "yes, and."
Wholesale pricing, fulfillment model, margin split, online exclusivity, deal length.
Rework projections against the real wholesale + fulfillment numbers. Get it in writing.
Phase 0 is happening now. Everything past it triggers only on a signed deal and real wholesale numbers.
Nothing ships and no inventory is bought until these close. Every "yes" unlocks the next step in Phase 1.
Deal structure in writing, wholesale margin, exclusivity, scale-out terms
Verbal agreement exists, needs written contract.
Inventory commitment for the launch drop
Retailer logos on site (Dick's, Target, etc.)
Already on shelves, "Available at" is factual. Just confirm.
Athlete or coach testimonial access
Retail sell-through data by region for ad geo-targeting
Approval, Rookies drop + soundless basketball as hero
Borrow one soundless + one regular ball for Ad 02 shoot
Need both for the split-screen comparison.
Creative tone, is "Quieter than your RA" too cheeky?
Sets the guardrails for all ad copy.