Everything we want to cover with Sol, in the order we'd cover it. Each section gives the points to land, with the full deliverable one tap away.
Open by selling the idea, not the tactics. This is the why — the brand Cipton becomes, told as your vision for it.
Innovation gets them in the door. Brand and belonging keep them.
Now prove the lane is real. Walk the four categories and show where everyone else stops — and where Cipton can plant a flag.
Two open hero categories, and nobody selling play as an identity instead of a commodity.
Show him this isn't a dream — it's an operating plan with phases, channels, and what we measure.
Stated up front, adjusted weekly.
Make it tangible. Here's what the marketing actually looks like — built around the one thing no competitor can show.
Two directions for what the actual store looks like — so Sol sees the brand built, not just described.
The first thing a new customer hears from us — the start of the relationship retail never gets to have.
Close the proof with culture. This is what turns a $20 ball into something people collect and come back for.
From scroll to fan.
Prove it, scale it, franchise it. This is Sol's vision brought to fruition — and wherever we've misjudged something, we adjust to what he wants. The conversation starts here.